McDonald’s is flipping its iconic arches upside down in celebration of ‘International Women’s Day’ on Thursday.

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A McDonald’s in Lynwood, California, has turned its golden-arches sign upside down.

The change was made in “celebration of women everywhere,” according to the company.
McDonald’s is flipping its logo on all digital channels to celebrate International Women’s Day on Thursday.

People driving by a McDonald’s location in Lynwood, California, might be baffled by a sign that has been turned upside down. The golden arches, typically standing as a proud “M,” have been flipped over to serve as a “W.”

But this isn’t a bizarre prank or a careless mistake.

The upside-down arches are in “celebration of women everywhere,” a McDonald’s spokesperson told Business Insider in an email.

Franchisee Patricia Williams flipped the sign at her restaurant in Lynwood, California, in honor of International Women’s Day.

On Thursday, McDonald’s will turn its logo upside down on all digital channels, such as Twitter and Instagram. Additionally, 100 restaurants will have special “packaging, crew shirts and hats and bag stuffers” to celebrate International Women’s Day.

a close up of a sandwich: <li><strong><a href="http://markets.businessinsider.com/stocks/mcd-stock?utm_source=msn.com&amp;utm_medium=referral&amp;utm_content=msn-slideshow&amp;utm_campaign=bodyurl">McDonald's</a> announced on Tuesday that it will start making quarter-pounder burgers with <a href="http://www.businessinsider.com/mcdonalds-fresh-beef-burgers-national-launch-2018-3?utm_source=msn.com&amp;utm_medium=referral&amp;utm_content=msn-slideshow&amp;utm_campaign=bodyurl"> fresh - not frozen - beef</a>. </strong></li><li><strong>Business Insider tried the new fresh-beef burger and found it to be an impressive improvement on the old-school Quarter Pounder. </strong></li><li><strong>The fresh beef burger is juicier and has more depth of flavor, giving McDonald's a distinct leg up on the competition.</strong></li><p><a href="http://markets.businessinsider.com/stocks/mcd-stock?utm_source=msn.com&amp;utm_medium=referral&amp;utm_content=msn-slideshow&amp;utm_campaign=bodyurl">McDonald's</a> just took a huge step to boost its reputation. </p><p> On Tuesday, <a href="http://www.businessinsider.com/mcdonalds-fresh-beef-burgers-national-launch-2018-3?utm_source=msn.com&amp;utm_medium=referral&amp;utm_content=msn-slideshow&amp;utm_campaign=bodyurl"> the fast-food giant announced plans</a> to start making quarter-pound burgers with fresh - not frozen - beef across the US by early May. Roughly 3,500 locations in the US are already serving fresh-beef Quarter Pounders, which are prepared to order for each customer. </p><p> Fresh beef has long been the calling card of <a href="http://www.businessinsider.com/wendys-anti-mcdonalds-fresh-beef-campaign-could-backfire-2018-2?utm_source=msn.com&amp;utm_medium=referral&amp;utm_content=msn-slideshow&amp;utm_campaign=bodyurl"> McDonald's fast-food rival, Wendy's.</a> It took years of effort for McDonald's find a way to add a fresh-beef burger to the menu without sacrificing on speed and improving upon flavor. </p><p> This week, Business Insider had the opportunity to taste test the new fresh-beef burger. Here's how the new Quarter Pounder matches up to its predecessor - and why the fresh beef swap is the best idea McDonald's has had in years. </p>

The famous McDonald burger

“In celebration of women everywhere, and for the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” McDonald’s Chief Diversity Officer Wendy Lewis said in a statement.

Lewis continued: “From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we’re committed to their success.”

International Women’s Day is on Thursday, March 8. A number of brands, including Old Navy and Barbie, have debuted special products to honor the day. However, some companies — including BrewDog, which rolled out a satirical “beer for girls” called Pink IPA — have been criticized for using International Women’s Day to advertise to women in what some consider a reductive manner.

By MSN Lifestyle

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